We create the next generation
Connected fitness experiences
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We Are MoveLab Studio

The partner in digital fitness experiences for some of the most progressive brands worldwide. We create products that enrich both personal and professional sports through data, visualisations and supporting software for coaches and your training programme.

WaterRower

WaterRower

Through close collaboration, we created a shared vision for the future of the WaterRower digital ecosystem. The execution of this vision lies in our hands, which we are making a reality with our team of experts.

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During a workshop led by Değer (@utwente) and Rens (@wordlenig), our team focussed on including the user in our design processes. They provided us with many great ideas to implement in our daily work flow. Thank you Değer and Rens!
Checking out the current state of art at FIBO Cologne 2022. #fitness #lifestyle #rowing #waterrower #nohrd #software #fibo #fibo2022
We've been working on something like you've never seen before. #fitness #power #technology #software #sport #antagonist
Checking up on the immersive experience of RowStudio Amsterdam where up to 20 people execute a coach guided workout in perfect synchrony using our software. #studio #fitness #lifestyle #rowing #rp3 #software
Today we're releasing the next step for the WaterRower ecosystem! Our premium offering will help users to reach their fitness goals through new visualizations, training programs and connected experiences. #fitness #waterrower #rowing #software #startup #sport @waterrower
The Dutch Talent Eight racing the UW Eight from Seattle in one of the first cross-ocean team races using our connected racing experience on linked @rp3rowing machines. #fitness #rowing #racing #technology #software #sport @knrb_roeibond @washingtonrowing
The Bike by @nohrd is the ultimate wooden fitness bike with its unique design and open approach to software connectivity. It supports the open FTMS Bluetooth standard to connect to our apps. #fitness #cycling #software #lifestyle #nohrd #technology
A close up of the Model T flywheel by @rp3rowing, the source of all the data we work with. #rowing #fitness #dutchdesign #technology #software #sport #rp3
Checking out the NOHrD Bike Pro when visiting the @nohrd showroom in Nordhorn. #sport #nordhorn #software #fitness #nohrd #lifestyle #technology
Execute and track your interval workouts with the WaterRower Connect app for your @waterrower. #rowing #fitness #sport #software #lifestyle #waterrower
Heading out into the Twentse countryside with our company outing. #companyouting #twente #fitness #lifestyle #software
For the past 7 years we've been helping Olympic and world class athletes reach the next level with our software on their @rp3rowing rowing machines. #sport #fitness #software #rowing #technology
A few of our favorite connected fitness machines by @nohrd and @waterrower. #sport #fitness #software #lifestyle #technology

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