We Are MoveLab Studio
The partner in digital fitness experiences for some of the most progressive brands worldwide. We design and create products that enrich both personal and professional athletes through data, visualisations and supporting software for coaches and your training programme.
We not only offer our own products, but also provide services to other brands, helping them create their own digital fitness experiences and integrate with hardware from our partners. We support both startups and established brands, eliminating the need to develop and maintain connectivity with multiple generations of hardware.
We're a dynamic team of professional designers and developers, working together to create products that are both beautiful and functional. We're passionate about fitness and sports and we're always looking for new ways to improve the experience for our users.
Through close collaboration, we created a shared vision for the future of the WATERROWER digital ecosystem. Our mission is to bring their out of the box connected experiences to life. We are responsible for the design and development of the WATERROWER Connect app, as well as designing the experiences for their new and upcoming integrations and products.Visit
Original NOHRD products are more than mere pieces of sports equipment, they embody all aspects of functionality, design and sustainable manufacturing. We are on track to provide a complete digital ecosystem for NOHRD that provides a seamless experience connecting all facets of their product offering.Visit
Together with RP3 we have been creating the ultimate rowing experience for Olympic and world class rowers. We created software that is capable to read values from the flywheel with the highest precision and translate this to performance data.Visit
WATERROWER Connect allows users to turn their mobile phones and tablets into performance monitors that connect to their rowing machines via Bluetooth, giving them the ability to track their progress, set goals, and measure their performance over time. With this app, users can also view their performance data and compare it to their previous times, making it easier than ever to track their progress and reach their fitness goals. With our app, users can easily stay engaged with their rowing machine and take their performance to the next level.
A single go to app that integrates with all NOHRD products. Focusing on home users this app connects to your Bike, Sprintbok and soon even more equipment. Providing exercises and workouts that are tailored to your personal gym.
No matter which piece of equipment you own the NOHRD App should provide you with a dedicated workout experience. Going forward we will be adding even more experiences and extending into the commercial gyms, allowing users to take their workout with home them.
Data is key when it comes to rowing. The RP3 rowing app provides you with all the data you need to improve your rowing performance. The consistency and reliability of the data provided by RP3 is what makes it the perfect tool for rowers of all levels. Now used for qualification to several national teams, RP3 is on track to become the standard for rowing data.