We create the next generation
Connected fitness experiences
Explore what we do
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We Are MoveLab Studio

The partner in digital fitness experiences for some of the most progressive brands worldwide. We create products that enrich both personal and professional sports through data, visualisations and supporting software for coaches and your training programme.

WaterRower

WaterRower

Through close collaboration, we created a shared vision for the future of the WaterRower digital ecosystem. The execution of this vision lies in our hands, which we are making a reality with our team of experts.

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The Bike by @nohrd is the ultimate wooden fitness bike with its unique design and open approach to software connectivity. It supports the open FTMS Bluetooth standard to connect to our apps.

#fitness #cycling #software #lifestyle #nohrd #technology
A close up of the Model T flywheel by @rp3rowing, the source of all the data we work with.

#rowing #fitness #dutchdesign #technology #software #sport #rp3
Checking out the NOHrD Bike Pro when visiting the @nohrd showroom in Nordhorn.

#sport #nordhorn #software #fitness #nohrd #lifestyle #technology
Execute and track your interval workouts with the WaterRower Connect app for your @waterrower.

#rowing #fitness #sport #software #lifestyle #waterrower
Heading out into the Twentse countryside with our company outing.

#companyouting #twente #fitness #lifestyle #software
For the past 7 years we've been helping Olympic and world class athletes reach the next level with our software on their @rp3rowing rowing machines.

#sport #fitness #software #rowing #technology
A few of our favorite connected fitness machines by @nohrd and @waterrower.

#sport #fitness #software #lifestyle #technology

Let's work together

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