Why fitness brands choose MoveLab Connect as their digital foundation

MoveLab Connect: How fitness brands build faster, scale smarter, and reduce risk

MoveLab Connect is our comprehensive platform built specifically for the fitness industry to power connected fitness experiences. It includes a ready-to-launch web platform and Android framework featuring the most commonly requested fitness-specific functionalities, so you don’t have to reinvent what already works.

This platform is the result of 10+ years of experience building fitness software for brands, studios, and equipment manufacturers around the world. Every component is based on real production use, real members, and real operational needs.

Built on a foundation you can trust

MoveLab Connect is built on proven technology that is already tested, trusted, and actively used by established fitness brands. Instead of starting from scratch, you build on a solid foundation that has already been validated in the market.

That means:

• Lower upfront investment by reusing existing backend infrastructure

• Faster time to market by picking only the components you need

• No digital infrastructure maintenance as we keep everything running smoothly

• Scalability by default, from day one

You stay focused on your vision, your members, and your business. We take care of the technical backbone.

Pick and choose the features that matter the most to you

MoveLab Connect is modular by design. You don’t have to commit to a massive all-in-one solution. Instead, you can pick and choose the features that matter for your product today, knowing that you can always expand later.

Whether you’re building a mobile app, a studio screen experience, connected equipment software, or a full digital ecosystem, MoveLab Connect adapts to your needs.

MoveLab Connect features

Below is a high-level overview of the current capabilities of MoveLab Connect. These features form the building blocks that allow us to design tailored solutions for different fitness concepts, while keeping development efficient and reliable.

Content

• Training Plans – Create custom workouts using distance, time, weights, and calories, organized into sets and plan collections. Enrich the experience by setting specific workout targets and customizing the visuals, lighting, and videos that accompany the workout sessions.

• Schedules – Line up several training plans.

• Exercises – Detailed exercise insights with muscle tracking, videos, and precise timing, fully integrated into your training programs.

• Videos – Fast delivery with Mux or Bunny CDN, offline optimization, and on-site AI captioning.

• Images – Cloudflare CDN integration and automated thumbnailing. Easily import single images or entire libraries on the fly.

Integrations

• Integrate third-party services – Virtuagym, PerfectGym, EGYM, Eversports for bookings, schedules, data and more.

Experience

• Badges – Boost engagement with badges and custom challenges based on distance, workouts, or training plan milestones.

• Weight suggestions – Automatic 1RM based weight suggestions.

• Personal records – Track top performance like longest distance, fastest lap, and more.

Tracking

• Workout storage – Capture workout results. Retrieve detailed performance history and data references.

• Data storage – Every data point, tracked chronologically for a complete history.

Screen

• Screen configuration – Configure software versions, enforce licenses, assign products remotely, and secure settings with a PIN.

• Grouped configuration – Organize training plans, schedule workouts on specific screens, assign videos, and display branding or logos.

• Update management – Auto-install updates, track adoption, and roll out releases gradually across screen sets.

• Screen provisioning – Preconfigure screens with software, licenses, and kiosk mode before shipping.

• Narrowcasting – Display marketing or other media on idle screens.

Management

• Studio management – Assign addresses to the screens, apply location branding, and automatically power screens on/off based on opening hours.

Analytics

• Workout tracking – Monitor type, duration, and most-used training plans and workouts.

• Interaction tracking – Monitor how often people are interacting with the screens.

Member

• Workout history – Collect and view all workouts for each member.

• Assigned training plans – Prepare training plans for a member to execute when they are ready.

• RFID authentication – Pair cards or bands with members and store the data directly in MoveLab Connect.

• Activity authentication – Show a listing of bookings and allow only those with active bookings to partake.

• Sessions – Track a session across equipment.

• Member reference database – Privacy first. MoveLab does not store any detailed member data, only a reference.

MoveLab Connect: The foundation behind connected fitness experiences

MoveLab Connect is not just a feature list, it’s a long-term technical foundation. As your product evolves, your audience grows, or your hardware expands, the platform grows with you.

By building on MoveLab Connect, you avoid technical dead ends, reduce risk, and gain a partner who understands both fitness and software at a deep level.

This is why our clients don’t just use MoveLab Connect, they rely on it.