Bringing Connectivity to NOHRD: The Journey from Wooden Equipment to Smart Fitness
Fitness Equipment Manufacturer
NOHRD is a fitness equipment brand known for its elegant wooden designs and craftsmanship. When MoveLab began working with NOHRD in 2015, the connected fitness landscape was very different, Android tablets were limited, and the idea of fully connected fitness equipment was still emerging.
At the time, NOHRD offered a wide range of classic fitness equipment and wanted to leverage this variety to provide more value to their customers by introducing connected features. They aimed to enhance their equipment with a connected fitness experience.
As a result, MoveLab partnered with NOHRD to help them transition from a traditional equipment manufacturer to a brand that seamlessly integrates connected fitness features through three major initiatives:
1. NOHRD Hardware
MoveLab developed a flexible software suite to power the embedded touchscreens on various NOHRD products. These solutions allowed NOHRD to maintain and extend their hardware capabilities efficiently. Currently, the embedded software is being migrated to fetch content such as videos and training plans directly from MoveLab Connect, with update management centralized in MoveLab Connect as well. This migration is ongoing and aims to unify content delivery across all NOHRD embedded screens.
2. NOHRD Apps
MoveLab created NOHRD Connect, a unified “super app” that connects all NOHRD fitness equipment in one place. Instead of managing multiple apps for each device, NOHRD Connect provides a seamless, consistent workout experience across all equipment while simplifying content and connectivity management.
3. NOHRD Pro Screens
Some NOHRD consumer apps, such as the Sprintbok app, were being used in commercial gym environments but included features unsuitable for gyms, like individual workout histories and profile logins. NOHRD needed a dedicated commercial solution for these spaces.
MoveLab created a shared business case to manage the development and support of NOHRD Pro Screens, tailored specifically for commercial customers. These pro screens are fully powered by MoveLab Connect and include features like video hosting, training plan delivery, narrowcasting, and centralized screen management.
A unique feature is the factory provisioning of screens, allowing NOHRD to ship pre-configured tablets ready for installation directly from its factory. This has enabled NOHRD to ship hundreds of pro screens to gyms and commercial facilities.
By partnering with MoveLab, NOHRD transformed from a traditional wooden equipment manufacturer to a connected fitness brand with a clear digital mission. Today, connected fitness is an integral part of their offering, supported by MoveLab’s software ecosystem across hardware, apps, and commercial screens.