CityRow’s digital experience, rebuilt and unified with MoveLab Connect

CityRow is a fitness company that provides an immersive, at-home rowing experience through its mobile app and connected rowers. With a focus on high-intensity, low-impact training, CityRow delivers classes that combine rowing with strength and mobility, all accessible through their app and paired with WATERROWER machines.

When CityRow came to MoveLab, they had a functional MVP of their app, but the software was fragmented and not aligned with WaterRower’s long-term digital vision. WaterRower, now the parent company, wanted to bring the app fully in-house and unify it with the rest of its connected ecosystem.

MoveLab took over development of the CityRow platform and rebuilt key parts of the experience within the MoveLab Connect ecosystem. This included integrating CityRow with core MoveLab building blocks, including the Connections Library, enabling the platform to communicate with connected fitness equipment and build on a more scalable technology foundation.

The new CityRow update is now live, introducing a range of new features and improvements across the platform. The updated experience brings together rowing, strength and mobility in a more connected and cohesive digital environment, while providing a stronger foundation for continued development.

MoveLab continues to support and develop the CityRow platform, helping evolve it into a scalable, feature-rich connected fitness experience that supports WATERROWER’s digital vision across markets and products.

MoveLab Connect Implementations

✔️ Connectivity SDK

✔️ Analytics

✔️ Videos and Images

✔️ Workout History

✔️ Exercises

✔️ Badges and Personal Records