How MoveLab Built the Connected Rowing Experience for WATERROWER, Growing to 70,000+ Users

WATERROWER is a fitness equipment brand, best known for its water-resistance rowing machines. When they first approached MoveLab, they already had various pieces of software in use, including a desktop-based racing app for their rowing machine. We were brought in to develop a replacement of that existing app, a project that became the starting point of a long-term collaboration.

At the time, the connected fitness market was still in its early days, and WaterRower’s machines didn’t yet have a generic Bluetooth option. As they began developing the ComModule, an add-on device that attaches to the back of the monitor to enable Bluetooth, they partnered with us to create WATERROWER Connect, a rowing-specific app designed to deliver engaging and data-driven training experience.

MoveLab not only developed WATERROWER Connect, but also took on the role of product owner, shaping the product vision and roadmap in close collaboration with WATERROWER. Over time, we expanded the app’s capabilities, introduced a shared business case with WATERROWER Connect Premium, and delivered a wide range of features to enhance the user experience.

Apart from WATERROWER Connect, we also implemented a white-label version of our rowing studio software, enabling gym and studio integrations.

Today, WATERROWER Connect has over 70,000 users, with thousands actively training through the platform each month. In addition to the app, we have co-developed new hardware, such as the LightRing and Handlebar, to further enhance the connected experience for WATERROWER customers.

MoveLab Connect Implementations

✔️ Connectivity Library

✔️ Analytics

✔️ Data Processing

✔️ Workout Archive

✔️ Training Plans

✔️ Video Streaming

✔️ Screen Management

✔️  Third-Party Integrations