How Row Inc Launched a Fully Connected, Custom-Branded Rowing Studio with MoveLab
Rowing Studio
Row Inc. is a boutique fitness studio built entirely around indoor rowing, offering a modern, high-quality experience through both performance and design. As they prepared to launch, the team needed the digital infrastructure.
Their goal was to deliver a connected workout experience while integrating their own custom visual layer. To achieve this, they required a reliable backend system, app environment, screen management tools, and support for third-party integrations.
MoveLab provided the complete studio software suite through MoveLab Connect. This included app and backend management, machine connectivity, and a flexible administrative environment. We also opened the platform to allow Row Inc. to collaborate with an external studio to develop custom visuals, enabling a tailored in-studio experience while retaining full technical stability and scalability.
After running a pop-up business model for several months to fine tune the experience, with MoveLab Connect as the digital foundation, Row Inc. successfully launched their rowing studio in a unique location.
MoveLab Connect Implementations
✔️ Connectivity Library
✔️ Screen Management
✔️App Management
✔️ Data Processing
✔️ Third Party Integrations
✔️ Training Plans